Brand-Aid: Why Is It Important to Have a Brand?

Now that we have determined the definition of a brand, the next step is to understanding why a brand is important.

To recap a brand is a marketing process used to establish and differentiate you from others in your industry. It is something recognizable that those around you can tie to you.

A brand is something that attracts your target demographic/consumer/market and gains their loyalty. By implementing a plan to develop a solid brand, you allow your market to develop a familiarity and love for your brand based on service, clarity, cohesiveness, consistency, quality, reputation and several other factors. Increase in brand loyalty is an increase in brand revenue and brand awareness.  Word of mouth is one of the oldest advertising methods. What people love and trust is what they talk about.....your goals should reflect the desire to increase awareness and loyalty. Thus it is important to develop a brand in order to increase your awareness, loyalty, following and brand positioning.

For tips, tricks and information on branding and image solutions, follow us on Twitter, Facebook or LinkedIn!! You can also email us at dolcebelletto@gmail.com!!!

COMING SOON!!!!!>>> BRAND-AID BOOK SERIES<<<<

  Brand-Aid is a book series composed of one guide and four workbooks. Ultimately, they are a guide to developing and building a brand and image for success.

Brand-Aid: What Is A Brand?

As defined by Entrepreneur, a brand is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Products speak to your situation. In many cases of business, corporations, politicians, athletes and entertainers, their product(s) is/are themselves. Meaning, you are your brand...your brand is you.

So given the definition and the substitution of products and you....the revised definition of a brand is the marketing practice of creating a name, symbol logo, or design visual presentation that identifies and differentiates products you from others.

What makes you stand out....what makes you more likely to be chosen over the other competition in your field? What about what you do, who you are, your image and your brand draws your target demographic/consumer/listener/voter to you? These are the questions that need to be assessed when deciding to brand yourself. Your brand is your promise to your market of who you are, what they can expect and what they perceive you to be.

A brand is vital component of success...later this week we will discuss parts to a brand, why a brand is important and then we will delve into the image aspect of it.

For tips, tricks and information on branding and image solutions, follow us on Twitter, Facebook or LinkedIn!! You can also email us at dolcebelletto@gmail.com!!! 

COMING SOON!!!!!>>> BRAND-AID BOOK SERIES<<<<

  Brand-Aid is a book series composed of one guide and four workbooks. Ultimately, they are a guide to developing and building a brand and image for success. 

Winterizing Your Skin: Steps to Keep Moisture In

Although it's not winter yet, the temperatures are dropping and skin is becoming drier. Winter is a season that some look forward to and some despise. For some, it is a break from the perspiration notably associated with warmth; however, for others, it is the introduction of wintery blues filled with snow and ice. It is no hidden fact that people tend to slack off on taking care of things deemed important in 'skin baring months...feet go unpedicured, legs go unshaven and skin receives less SPF coverage. What one must realize is that our skin requires the same, if not more protection in the colder seasons. It is important to maintain a healthy skin condition throughout the winter months, so that your face is prepared and ready for spring and summer.

Below are some tips for maintaining healthy skin in the winter months:

• One of the most common mistakes that people make in winters is to use hot water for taking a bath. Don't worry; we are not asking you to splash in freezing water. However, it is advisable to go for lukewarm water and limit your shower to 4-5 minutes, at the most.
• Moisturizing is one of the most important skincare essentials in winters. The best time to use moisturizer would be within two minutes of coming out of the shower. Try to stick to creams, rather than lotions, for nourishing your winter skin.
• Exfoliation is another step necessary to keep your skin in a luminous state this winter. Apart from helping you get rid of the dead cells on your skin, exfoliation will also prove effective in refining pore size and improving the overall texture of your skin.
• When it comes to taking care of your face in winters, one of the first steps would require you to get rid of the astringent and stick to a toner. Astringent ends up drying your skin due to the high level of alcohol.
• One of the body parts that are worst affected by the harsh cold of winters is your lips, which become dry and chapped. So, make sure to wear a lip product when you go out in the winters. Carmex is the best winter staple for lips!
• The worst thing that you can do in winters is wear wool or other scratchy fabric next to your skin. As such fabrics come in contact with the skin; they irritate it and lead to itching. So, make sure to wear cotton camisoles or undershirts underneath any wool clothing.
• Before stepping out, wear gloves in your hands. This will protect your hands from the cold temperatures and dry air that are often associated with triggering eczema. You will also have to face much lesser instances of cracked and splitting cuticles.
• In winters, dryness is the main enemy of your skin. So, you will have to bring some humidity inside your bedroom, living room or office, by making use of humidifiers. In case you cannot afford that, consider placing some plants throughout your place or adding a pan of water on top of radiators

What Is an Image Consultant?

Dolce Belletto is a boutique image consulting firm based in
Nashville Tennessee, servicing clients all around the nation!
We specialize in personal branding, brand cohesiveness,
and aesthetic appeal, presentation and recognition.
www.dolcebelletto.com

What Does an Image Consultant do?

An image consultant coaches individuals through the practices and techniques necessary for improving visual appearance, verbal and nonverbal communication skills and business/industry specific protocol practices.  Image consultants offer assistance in image enhancement (appearance, body and color analysis, wardrobe development, and management), sound and effective communications, business and social etiquette, branding, and more-all through coaching and training. Working with you to align your image with your roles, goals and personality giving you the clarity and even greater confidence to look, feel, and achieve your best.

Who Needs an Image Consultant?

Image consultants cater to everyone from individuals to corporations.

Why do I need Image Consulting?

What do Nicki Minaj, Lady Gaga, Rick Ross, Dewayne Johnson, Angelina Jolie, Trinidad James, Brad Pitt, Janet Jackson, Madonna, Tyga, Rihanna, Beyonce’ and several other public figures have in common?  They all have a brand that includes an easily recognizable aesthetic.  The common misconception in this industry is that your talent, craft or ability to perform your profession is the only element needed in order to be successful; however, studies and numbers show that a complete, well rounded package including styling and proper branding, as well as your talent/craft/profession is the necessary components in the equation of success.

Cohesiveness is key! Aligning your passion, craft/talent/art and your brand on one accord is an IMPORTANT part to the equation for SUCCESS!

For information on your FREE initial consultation and more information on Dolce Belletto, visit www.dolcebelletto.com !!

xoxo,

Trecie

Who Should Target Collab With Next?

Target is known for their amazing fashion collaborations! Philip Lim just released in stores and online.....who would you love to see next?!?!?!?!?!? Vote below!

Which Fashion Designer Should Collab with Target Next?
	Nicholas K
	Marc Jacob
	Tom Ford
	Michael Knight
	June Ambrose
pollcode.com free polls

xoxo,
Trecie