Many people feel that a brand is all about a logo. A solid logo, to some, equates a solid brand. However, in the grand scheme of things, a logo is only a fraction of the parts needed to make your brand different, unique and attention grabbing. In this series we have discussed the definition of a brand and why it's important. Let's now discuss the components of a brand. **note: these topics will be covered more in Brand-Aid: A Guide To Developing An Image and Brand For Success released Spring 2014**
Your brand is composed of the things that you deem most important in your business. Your vision, your mission, your passion, your expertise...your talent, your gift, your gimmick. Your brand is the art of taking the things and masterfully creating a sturdy and strong foundation for future business to be built on. Through consistency and clarity, along with familiarity, brand attractiveness (more on this in a future blog) and an the consumer's/market's ability to relate to your brand, success, reputation and increased awareness is bound to follow.
Your brand is composed of the things that you deem most important in your business. Your vision, your mission, your passion, your expertise...your talent, your gift, your gimmick. Your brand is the art of taking the things and masterfully creating a sturdy and strong foundation for future business to be built on. Through consistency and clarity, along with familiarity, brand attractiveness (more on this in a future blog) and an the consumer's/market's ability to relate to your brand, success, reputation and increased awareness is bound to follow.
For tips, tricks and information on branding and image
solutions, follow us on Twitter, Facebook or LinkedIn!! You can also email us
at dolcebelletto@gmail.com!!!
COMING SOON!!!!!>>> BRAND-AID BOOK
SERIES<<<<
Brand-Aid is a book
series composed of one guide and four workbooks. Ultimately, they are a guide
to developing and building a brand and image for success.
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