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Oftentimes, the missing link in success is a well constructed package that includes an image that is cohesive with your talent, craft, art or profession |
People spend thousands yearly on marketing, product placement, promotional items, logos, branding, cds, newsletters, email blasts, advertisements and other material to promote and make others aware of what they do, but hold little relevance and regard to the first thing people encounter....their image. In today's society, first impressions are everything. The way you are perceived visually determines whether or not someone will conduct business with you from this point on. As sad as it may sound, it's the truth. Consumers are attracted to what is aesthetically pleasing and appealing.
Take the image below. It has circulated around the Internet to push the image topic and how dress and appearance can cause people to judge you before even knowing what you do or who you are. You don't have to be cut from a cookie cutter, but having an image that caters to your demographic and targeted audience not only retains your current clientele, but peaks interest of new clients and followers. Stay tuned to learn more about this industry, tips, tricks and fashion!!
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