River Island teamed up with Blippar to bring the latest Rihanna for River Island content to you via your mobile phone while you're out and about. Check it out to get the entire Rihanna for River Island fall collection, campaign shots, exclusive behind the scenes images, videos and more in the palm of your hand.
Here’s how you can unlock the content on the go on your smart phone:
Here’s how you can unlock the content on the go on your smart phone:
1. Download Blippar from the App Store or Google Play
2. Open Blippar and hold your device over the interactive image
3. Hidden Rihanna for River Island extras will appear
Try it out for size on the image below!
2. Open Blippar and hold your device over the interactive image
3. Hidden Rihanna for River Island extras will appear
Try it out for size on the image below!
Now if that is too much for you to do, check out the a few pieces from collab between Rihanna x River Island below!!! Rihanna is a power player in the fashion sense...she is a trend setter, to say the least! The 80 piece collection, available on riverisland.com on September 12, boasts pieces reminiscent of the 90's and proves that, in fashion, it is okay to look back.
Are you excited for the fall collection? Plans of snatching any of the gear? Let us know!!1
xoxo,
Trecie
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